The year was 2007. I was hanging out with J (the other half of J and D's Auto Talk) at his place and somehow, for whatever reason (the inspiration escapes me right now), I said to him "wouldn't it be cool if you could get that 'new car smell' in a spray bottle? People would buy it, and get that new car smell in their not-so-new cars." J never said a word, he just smirked. We went on with whatever it was we were doing and ended up in the garage. He reached up on the shelf and handed me a bottle. I had no idea what he was doing and when I looked at the bottle, there it was - a sprayable bottle of "new car smell".
This is not the most compelling idea from a safety or technology stand point. This is more along the lines of the Pet Rock"; nonetheless, that harmless fun fad made money.
Sure, it's possible my eyes had etched an image of the bottle in my brain without my conscious mind being aware of it. But, at the time, we just chalked it up to another example of a "silly idea" I had that someone else, somewhere else, had run with and (presumably) made money. And, even if they didn't make money, they had come to market and could say they "did that."
I've got to learn how to "do that."
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