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This is big news, and I am plenty excited.
For too long, Volkswagen has been allowed to play, virtually alone in the North American market, as pretty much the only diesel offering in a car under $25,000. With this near monopoly, they have been able to settle into a smug complacency as the only game in town. If you asked the average TDI owner (say, a member of the TDIClub), the majority would probably say they'd never own a gas VW, and only have a VW because they are diesel people.