A few years ago, back when I worked at a leading OEM, I floated an idea to my supervisor during a casual lunch conversation. He said I was nuts. These few years later, it's becoming clear that, if I am nuts, I'm not alone. I've been sitting on this idea for a little while now, and a couple of articles and auto industry posts of late reminded me to finally put something down.
The Crazy Idea
The idea was that auto manufacturers could not
sustain a profitable future based on a "consumer ownership model;" as
such, a "loss leader service model" could build up and extend the
industry's strengths.
While this idea was my own, I would eventually find
that I wasn't the only one to conceive of it. Not by a long shot.
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