Wednesday, November 24, 2010

VW's make or brake play

First, I know the title should read "make or break," but this is an auto blog...brake. Yeah, all righty then.

Anyway, a buddy of mine asked me what I thought of Jeremy Cato's article in the Globe and Mail this morning, VW's impending comeuppance.

Almost a year ago (back in January) I wrote Oh no, not another one (I must, however, credit Mr. Cato - I remember wanting to use the word "comeuppance" in one of those posts and opted against it. Shame on me, what a great word...but I digress...).

Having said that, it's not too late for VW to avoid this comeuppance. In our posts since last January, we've talked about emerging paradigms and buggy whips - the landscape which befell GM and Toyota over the last decade is changing.

Stay tuned - there are some fundamental realities that may remain relatively the same, but there are also new realities being created as we speak. We'll make sense of it all here at J and D's Auto Talk with insights that are not infrequently months ahead of the mainstream media.

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